About Susan Hallam
She specialises in the business impact of emerging Internet technologies, online marketing tools and techniques, customer relationship and content management technologies. With more than 20 years of information management and Internet experience, Susan has extensive knowledge of: · Customer relationship management She was instrumental in developing the successful East Midlands Web Academy programme and is an expert advisor for the eBusiness Club. She has experience in advising high growth start-up companies with particular experience in the development and marketing of new online technologies. She has strategic and hands-on experience of customer relationship management applications and processes, and information management and retrieval techniques. Previously, Susan worked at British Telecom where she was responsible for developing Internet solutions for BT's small to medium size business customers. Susan's initial interest in the Internet and electronic commerce arose from her teaching and research role as a Senior Lecturer in Information Technology at The Nottingham Trent University, where she continues to guest lecture.
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